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Three controlled promotion decisions

A promotion should be controlled before launch, measured after execution, and followed up without confusing activity with value.

This suite connects three separate management decisions. Forecast the proposal before budget is committed, close the completed promotion against its approved objective and full cost, then review reactivation follow-up with evidence, consent, exclusions, and clear ownership.

Compare the promotion lifecycleReturn to all 67 apps
Casino Promotion Decision Lifecycle Suite

Choose the workflow by the decision management must make now

The tools share campaign evidence, costs, controls, and approval boundaries, but they do not answer the same question. Use the pre-approval model for a proposal, the performance review for a completed promotion, and the reactivation review for targeted follow-up.

01Pre-approval forecast

Casino Promotion ROI Predictor

Primary reviewer
General Manager, Marketing Director, Finance reviewer, Player Development, and authorized Compliance or Responsible Gaming reviewers
Use when
A proposed promotion needs an explainable financial scenario, full-cost estimate, cannibalization assumptions, controlled test design, evidence-confidence rating, and Run, Test, Modify, or Reject decision before launch.
Management question
How much value is plausibly incremental, what is the full cost, which assumptions are supported, what test reduces uncertainty, and should management Run, Test, Modify, or Reject?
Core evidence
Objective, target audience, eligibility and exclusions, expected redemption, existing-visit share, incremental value, benefit and operating cost, confidence, source pack, comparison design, stop rules, owners, dates, and approval.
Not for
Guaranteed revenue prediction, automated approval, direct campaign distribution, player treatment authorization, or replacement of CMS, Finance, Compliance, and operational review.
Review workflow →Open single-user tool ↗
02Post-campaign closeout

Casino Promotion Performance Review

Primary reviewer
Marketing or Player Development lead with Finance, operations, guest-service, system, Compliance, and GM review as required
Use when
A completed promotion must be closed against its approved objective, audience, offer rules, baseline or holdout, full cost, guest response, department impact, confounders, and continuation decision.
Management question
Did the promotion achieve its approved objective, what activity was incremental or displaced, what was the contribution after full cost, what failed operationally, and what should continue, change, pause, or stop?
Core evidence
Approved objective and rules, audience and exclusions, issue and redemption records, verified visits and value, baseline or holdout, full cost, time and segment distribution, guest complaints, department effects, confounders, controls, actions, and approval.
Not for
Pre-launch forecasting, claiming causation from headline activity, hiding operating or recovery cost, or approving a repeat campaign before source reconciliation.
Review workflow →Open single-user tool ↗
03Reactivation follow-up

Player Reactivation Campaign Review

Primary reviewer
Player Development or CRM lead with Host, Marketing, Compliance, Responsible Gaming, and management review
Use when
A targeted reactivation campaign requires controlled review of eligibility, consent, suppression, host ownership, response, verified return behavior, value, contact pressure, complaints, and next treatment or follow-up.
Management question
Which eligible guests responded, what behavior was verified, what contact or offer controls applied, which results are plausibly incremental, and what follow-up is appropriate without over-contact or unsupported treatment?
Core evidence
Approved segment, inactivity definition, consent and suppression, host assignments, contacts, responses, visits, value, offer cost, comparison evidence, exclusions, complaints, responsible-gaming controls, owners, next actions, and closure.
Not for
Broad promotion ROI forecasting, unauthorized player contact, automatic host or comp decisions, or treating any return visit as proof that the campaign caused profitable reactivation.
Review workflow →Open single-user tool ↗
Three controlled promotion decisions

One promotion decision lifecycle across three workflows

The lifecycle keeps approved assumptions, execution evidence, actual results, and follow-up decisions connected without turning the three applications into one oversized form.

  1. 1
    Forecast before approval

    Define the objective, audience, exclusions, full cost, incremental-value assumptions, evidence confidence, comparison method, stop rules, and approval threshold.

  2. 2
    Govern execution

    Preserve the approved offer, audience, controls, operating capacity, owners, dates, and any deviations that could affect interpretation.

  3. 3
    Evaluate actual performance

    Reconcile delivery, redemption, visits, gaming value, total cost, guest impact, department impact, baseline evidence, and confounders.

  4. 4
    Decide continuation

    Record Continue, Modify, Retest, Pause, Stop, or Reject with supported reasons, limitations, owners, deadlines, and approval.

  5. 5
    Control follow-up

    For reactivation, verify eligibility, consent, suppression, host coordination, response quality, contact pressure, and the next controlled action.

Human authority retained

Shared commercial, evidence, and player-treatment boundaries

  • Redemption, attendance, coin-in, drop, or gross gaming revenue alone do not prove incrementality or profitable promotion performance.
  • Forecasts and post-campaign estimates remain decision support; they do not guarantee player behavior, approve spend, or replace Finance, Compliance, Responsible Gaming, and operational authority.
  • Audience eligibility, consent, suppression, exclusions, offer terms, host commitments, and responsible-gaming controls must remain visible throughout the lifecycle.
  • The protected Promo ROI server demonstration, screenshots, tabs, routes, calculations, exports, and storage behavior remain unchanged; suite navigation is provided on its marketing page instead.
Casino Promotion Decision Lifecycle Suite

Start with one promotion where management needs a cleaner decision before or after execution.

A useful pilot preserves the approved objective, audience, assumptions, costs, comparison method, actual-result extract, operational effects, and named decision authority from proposal through closeout.

Discuss a casino operations roleReturn to all 67 apps