A separate multi-user deployment exists. The public site shows a controlled demonstration and product information rather than the live environment.
Product maturity
Multi-userKnow exactly what this page represents.
A scoped server deployment with environment review, approved access design, data-flow controls, pilot acceptance criteria, operator training, and a support plan.
Management control
The tool works for the GM—not the other way around.
You remain in control. I provide clearer information, faster follow-up and practical tools that help you make and defend your decisions.
The system does not run the casino. It helps management see operational issues earlier and respond with better evidence.- Tool role
- Prepare, organize, compare, and explain information for promotion economics and approval review.
- Management role
- Check the evidence, choose the action, approve the decision, and own the result.
- Operating boundary
- No automatic approval, discipline, payout, surveillance conclusion, policy change, or live-floor decision.
Test promotion economics before budget is committed—and learn from actual results.
A promotion can look successful while full cost, baseline behavior, incremental value, and cannibalization remain unclear.
A transparent business case with scenario assumptions, approval evidence, forecast-versus-actual reconciliation, and management reporting.
Adapt the workflow to your property, validate it with approved data, train the users, and hand over a controlled management process.
- Map current inputs, roles, approvals, and exceptions
- Configure and test the workflow with safe or approved data
- Train users and hand over reporting, controls, and operating guidance
Discuss 3–6 month implementationBook a consultationRequest app demo / product review →Request commercial proposal →
The public pages use fictional or demonstration data. A real implementation is adapted to the casino’s own processes, authority rules, data sources, and management controls.
‹ BackPromo ROI Predictor product video
Promo ROI Predictor product video
See the promotion ROI workflow in action
Watch the fictional workflow move from promotion planning and assumptions through scenario review, approval, actual-result reconciliation, and management reporting. The video demonstrates the working product workflow with sample data; it does not represent a live casino deployment or guaranteed commercial result.
Casino promotion decision support
Know the financial case before the promotion goes live.
Casino Promo ROI Predictor turns promotion assumptions into an explainable recommendation, then carries the approved scenario through testing, launch, actual-result reconciliation, management reporting, and closure.
Explainable formulasRole-based reviewActual vs forecastAudit trail
Formula v1.0.0Deterministic core model
One controlled recordFrom plan to closure
Why it matters
Move promotion decisions beyond cost-only spreadsheets.
Estimate whether an offer is genuinely incremental, expose weak assumptions before launch, and preserve the evidence management needs after the campaign finishes.
Protect promotional margin
Combine redemption cost, fixed marketing cost, operating cost, expected play, and cannibalization into one visible financial case.
Separate lift from subsidy
Model existing-player lift and incremental-player GGR separately instead of treating every redeemed offer as new value.
Keep one decision record
Version assumptions, approvals, tests, evidence, actuals, variance review, follow-up, and closure without losing the approved scenario.
Learn from actual results
Compare projected and realized outcomes, identify recurring waste, and strengthen future promotion assumptions with a searchable history.
Product tour
A connected workflow from idea to management review.
Choose a workspace to see how the application supports each decision stage.
Management overview
See the work queue and financial exposure first.
The role-aware dashboard opens with the decisions that need attention: incomplete evidence, high-risk cost exposure, ageing workflows, overdue actuals, and the current action queue.
- Role-specific workbench for each reviewer
- Portfolio-level promotion performance indicators
- Best, worst, and likely-waste views
Before promotion
Turn assumptions into an explainable recommendation.
Build the offer with eligible volume, uptake, player mix, existing-player lift, incremental value, redemption cost, fixed cost, labor cost, target ROI, exclusions, and abuse-risk flags.
- Proceed, test first, rework, or do not proceed
- Base, upside, and downside sensitivity
- Manager brief and explicit guardrails
Versioned governance
Carry the exact approved scenario through the lifecycle.
The workflow binds the scenario version to review, controlled testing, launch readiness, evidence collection, actual-result entry, variance review, finance reconciliation, and closure.
- Named owner and lifecycle status
- Due-state, evidence, and reconciliation visibility
- Append-only management history
Operational follow-up
Focus attention on the exceptions, not every row.
The command center derives advisory exceptions from approved records and groups them by severity, category, owner, review state, and time horizon.
- Saved views and role defaults
- Assignment, acknowledgement, escalation, and reopening
- Direct link back to the source workflow
After promotion
Reconcile projected performance with what actually happened.
Record realized redemptions, cost, GGR, and notes against the controlled scenario, then review performance and variance rather than closing the promotion on anecdote.
- Projected-to-actual comparison
- Performance classification and search
- Finance review and closure evidence
Management reporting
Give leaders a concise portfolio view with supporting detail.
The executive report brings together promotion count, total cost, net GGR, average ROI, estimated waste, pending reviews, upcoming promotions, saved scenarios, top performers, and the attention list.
- CSV and HTML report exports
- Print-ready management presentation
- Traceable preparation identity and timestamp
Explainable calculation model
Every recommendation can be traced back to entered assumptions.
The deterministic core remains functional without AI. Optional AI support may explain results, question assumptions, identify risks, suggest test considerations, and draft management wording—but it cannot approve, reject, overwrite, or delete records.
Current demonstration currency: US dollars. Currency and property configuration should be finalized during controlled deployment.
01Expected redeemersEligible players × adjusted uptake
→02Incremental valueExisting-player lift + incremental GGR
→03Total costRedemption + marketing + operating cost
→04Net and ROI(Incremental value − cost) ÷ cost
Role-aware by design
Give each reviewer the controls and evidence relevant to the decision.
Marketing ManagerBuilds scenarios, manages tests, follows workflows, and reviews portfolio exceptions.
Finance ReviewerReviews cost, actuals, variance, reconciliation, and supporting evidence.
General ManagerReviews the management case, risk, approvals, and closure status.
AuditorReads controlled records, reports, and the immutable audit trail without operational editing.
AdministratorManages named users, roles, sessions, security controls, and operational configuration.
Bounded product scope
Purpose-built for promotion economics and governance.
Included
Planning, deterministic ROI, risk flags, scenario versions, controlled tests, calendar, history, approvals, actuals, reconciliation, reports, exports, follow-up, security, and audit evidence.
Not positioned as
A casino management system, player-tracking system, CRM, campaign-delivery platform, accounting ledger, AML system, regulatory reporting platform, HR suite, surveillance system, or incident-management product.
Controlled adoption
Evaluate the workflow with fictional data before connecting any operational source.
A controlled implementation review should confirm the property context, currency, roles, formulas, security controls, backup and recovery, accessibility, and reconciliation rules before real-data authorization.
Preserved working HTML version
Open the original interactive Promo ROI workflow.
The demonstration remains a separate HTML application. It is not embedded in an iframe, so the website keeps its anti-framing security policy and the workflow can use the full browser window.
Demonstration boundary
Use fictional or expressly approved information only. Do not enter customer identifiers, confidential promotion economics, credentials, payment data, surveillance information, or regulated records.
- Preserves the existing HTML application and its local workflow behavior
- Opens in a new tab for a full-size operational review
- Remains separate from production integrations and real casino systems