What this app does
Review Promo Cost, Risk, and Return.
The Promo ROI Predictor helps a casino ask the question that matters before spending the budget: will this promotion create profitable incremental play, or will it mainly reward customers who were already coming?
The app supports promotion planning, ROI comparison, estimated uptake, cost, expected GGR, existing-player redemption, incremental-player value, cannibalization risk, promo waste, historical promo CSV import, calendar-risk review, controlled testing, and executive memo output.
It is designed for practical casino review across free play, match play, hot seats, tournaments, cashback, senior days, birthday offers, food vouchers, bounce-back offers, and table games promotions.
Problems it helps review
- Promotions judged only by attendance, floor buzz, or redemption volume.
- Free play and offers given to players who were likely to visit anyway.
- Promo cost reviewed after the money has already been spent.
- No clear Run, Test, Modify, or Reject recommendation before launch.
Key demo features
- Estimated cost, expected GGR, uptake, and ROI review.
- Existing-player versus incremental-player value separation.
- Cannibalization and promo-waste warnings.
- Historical promotion CSV import and best/worst promotion ranking.
- Promo calendar risk checks and controlled test notes.
- Executive memo generation for management review.
What management receives
- Run, Test, Modify, or Reject recommendation.
- Estimated ROI and promo waste.
- Cannibalization-risk notes.
- Alternative promotion suggestions.
- An executive summary for GM and marketing review.
Safe boundaries
- The app does not guarantee promotion performance.
- It does not replace the marketing manager or GM decision.
- It estimates risk and value so management can compare before launch.