COCasinoOpsAI
Casino Marketing • Controlled Promotion Review

Promo ROI Predictor

Estimate promotion cost, incremental value, cannibalization exposure, evidence confidence, and test readiness before management commits budget.

How to use this tool

  1. Define the promotion objective, approved sources, eligibility, exclusions, cost basis, and minimum acceptable ROI.
  2. Enter each segment with expected redemption, existing-visit share, incremental value, costs, evidence confidence, and source reference.
  3. Review projected ROI, likely promo waste, evidence gaps, overdue actions, and comparator quality.
  4. Record a controlled test and a Run, Test, Modify, or Reject decision for authorized review.
New unsaved draft
Operating safeguard: Projected ROI is a planning estimate, not a promise. Respect exclusions, consent, responsible-gaming controls, finance rules, capacity limits, and manager approval. Use a holdout or credible comparator before claiming incremental value.

Scope, authority, and source control

Define the operating question, approved inputs, timing, and review responsibility before interpreting results.

1

Operational register

Enter each comparable line separately so calculations, ownership, and evidence remain reviewable.

2
Target segmentEligible guestsExpected redemption %Existing-visit share %Incremental GGR / redeemerExisting-player lift / redeemerBenefit cost / redeemerFixed / media costLabor / operating costEvidence confidenceDecision statusOwnerReview dateSource referenceRemove

Live operating position

Calculated from current entries.

Segments0Reviewed cohorts
Projected ROI0Net ÷ recorded cost
Net contribution0Projected GGR less cost
Likely promo waste0Benefit on existing visits
Redeemers0Projected
Incremental guests0Model estimate
Data pending0Unready segments
Overdue0Review actions
Record completeness0%

Interpretation, decisions, and limitations

Separate calculations from assumptions, record controls, and assign accountable next steps.

3

Review prompts

Resolve material gaps before approval.

    Review the current position, then generate the output

    Resolve material prompts, confirm the named reviewer and source limitations, then create the manager-ready draft for human approval.

    Manager-ready output

    Generated from the current workflow. Reconcile and approve before circulation.

    4
    Complete the workflow and generate the management output.
    Human-control guidance
    • Reconcile figures to approved source records and state the data cut-off.
    • Separate verified facts, calculations, reports, hypotheses, and management judgment.
    • Do not treat movement after an action as proof that the action caused it.
    • Assign an owner and deadline to every material exception or test.
    • Review privacy, responsible-gaming, access, and authorization boundaries before circulation.