Executive dashboard
Promotion performance overview
Best and worst promotions
Best by ROI
Worst by ROI
Waste estimate
Likely promo waste
ROI by promo type
Net GGR by segment
Planned offers
Calendar warnings
| Date | Promo | Segment | Cost | Risk |
|---|
Stage 5
Import historical promo CSV
Import a CSV export from Excel, Google Sheets, or your CMS/marketing tracker. Data stays in this browser unless exported.
Required / useful columns
promo_date,promo_name,promo_type,segment,eligible_players,redeemers,promo_cost,baseline_ggr,actual_ggr,baseline_visits,actual_visits,estimated_existing_redeemers,estimated_incremental_redeemers,notes
Validation
Import warnings
Historical data
Analyzed promotion history
| Date | Promo | Type | Segment | Cost | Net GGR | ROI | Cannib. | Waste | Decision |
|---|
Monthly view
Monthly promotion trend
| Month | Promo count | Total cost | Net GGR | Avg ROI | Waste estimate | Decision |
|---|
Planning comparison
Saved promotion scenarios
| Promo | Objective | Segment | Redeemers | Total cost | Net GGR | ROI | Risk | Decision | Actions |
|---|
Executive memo