COCasinoOpsAI
Player Development • Responsible Reactivation

Reactivation Campaign Review

Review reactivation campaigns with verified eligibility, contact consent, suppression controls, measured outcomes, cost context, follow-up ownership, and explicit attribution limits.

Casino Promotion Decision Lifecycle SuiteCompare the three promotion workflows →
1 Forecast2 Govern execution3 Evaluate actuals4 Decide5 Follow up

The protected Promo ROI demonstration is unchanged; its lifecycle navigation is available on the marketing page.

How to use this tool

  1. Define the eligible population, lapse window, campaign objective, contact frequency, and required control screens.
  2. Record each guest by controlled reference and verify permission before any outreach.
  3. Track response, return, redeemed cost, ownership, deadlines, and suppression without assuming causation.
  4. Compare against a baseline or holdout, document confounders, and decide whether to continue, change, or stop.
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Operational safeguard: Reactivation must never target excluded, vulnerable, opted-out, or restricted people, pressure continued gambling, imply loss recovery, or bypass contact preferences. A return after contact is an associated outcome, not proof that the campaign caused the visit.

Campaign governance

Define the campaign objective, eligible population, contact permissions, controls, and comparison method.

1

Reactivation register

Track eligibility, contact, response, return, value, cost, ownership, and control status.

2
Guest refLast visitDays lapsedSupported lapse reasonEligibilityChannelConsentOffer / messageContact dateResponseReturn dateTheo after returnRedeemed costStatusOwnerDueControl noteRemove

Live position

Calculated from the current records.

Eligible0Approved population
Contacted0Permission verified
Returned0Associated outcome
Redeemed cost0Recorded campaign cost
Record completeness0%

Campaign interpretation and action

Separate measured outcomes from assumptions and document next actions and limitations.

3

Quality checks

Human review remains required.

    Management output

    Copy or print after review.

    Complete the workflow and generate the management output.