Language

Reactivation Campaign Review

Review inactive-player response, cost, return visits, play quality, host follow-up, and next campaign decisions.

Aurora Crown Casino
Campaign Completed
Review Date: 19 May 2026  •  Prepared by Mr. Omer Aktas

1. Campaign Overview

EDITABLE FIELDS

2. Key Campaign Snapshot

Players Targeted
1,200
Offers Delivered
1,080
Returned Players
146
Response Rate
13.5%
Total Campaign Cost
$9,850
Cost per Returned Player
$67.47
Post-Campaign Coin-In
$118,600
Repeat Recommendation
Adjust before repeating

3. Target Group Breakdown

Inactive Group Players Targeted Offers Delivered Returned Players Response Rate Manager Note
60–90 days inactive 420 395 74 18.7% Best response; still relatively warm group
91–120 days inactive 330 302 42 13.9% Moderate response; offer may need better timing
121–180 days inactive 300 265 24 9.1% Weak response; cost needs careful review
180+ days special test group 150 118 6 5.1% Very weak response; avoid broad spend without testing
Response Rate by Inactive Group

4. Campaign Cost Review

Planned Budget
$12,000
Actual Campaign Cost
$9,850
Free Play Issued
$7,300
Food Credit Redeemed
$1,850
Mailer / Message Cost
$450
Host Follow-Up Cost Estimate
$250
Unused Budget
$2,150
17.9% under budget
Cost Item Planned Cost Actual Cost Difference Notes
Free play $8,500 $7,300 -$1,200 Lower redemption than expected
Food credit $2,500 $1,850 -$650 Moderate redemption
Mailer / message cost $500 $450 -$50 Normal delivery cost
Host follow-up $500 $250 -$250 Follow-up focused on selected guests
Total $12,000 $9,850 -$2,150 Campaign stayed below budget

5. Offer Redemption Review

Offer Type Eligible Players Redeemed Redemption Rate Cost Impact Review Note
$25 free play 1,080 146 13.5% $7,300 Main return driver
$15 food credit 600 123 20.5% $1,850 Good secondary value
Host callback option 180 38 21.1% $250 Useful for higher-value inactive guests
Event invitation reminder 250 29 11.6% $0 Lower response than expected

6. Return Visit Review

Total Returned Players
146
Qualified Return Visits
121
Same-Day Short Visits
25
Avg Return Visit Length
1.9 hrs
Returned Within First 7 Days
92
Returned After Reminder
54
Peak Return Day
Saturday
Main Return Area
Slot floor
Return Pattern Count Percentage Manager Explanation
Returned within 7 days 92 63% Strong early response after offer launch
Returned after reminder 54 37% Reminder helped but with lower play quality
Qualified rated visit 121 83% Most return visits had trackable activity
Short visit only 25 17% Some players redeemed and left quickly
Returned more than once 31 21% Important group for host follow-up
Return Visit Comment: Most response came from the 60–90 day inactive group and weekend visitors.

7. Play Quality Review

Total Post-Campaign Coin-In
$118,600
Estimated Theo
$4,920
Estimated Actual Win / Loss
Guest loss of $6,700
Avg Coin-In per Returned Player
$812
Inactive Group Returned Players Coin-In Estimated Theo Avg Theo / Player Play Quality Rating
60–90 days inactive 74 $68,400 $2,920 $39.46 Good
91–120 days inactive 42 $31,800 $1,280 $30.48 Moderate
121–180 days inactive 24 $15,600 $590 $24.58 Weak
180+ days special test group 6 $2,800 $130 $21.67 Very weak
Strong Play Response Group: 60–90 days inactive    Weak Play Response Group: 180+ days inactive
Response volume was acceptable, but not all returned players produced meaningful play.

8. Host Follow-Up Review

Follow-Up Item Guest / Segment Priority Owner Due Date Status Notes
Thank returned high-potential guests 60–90 day inactive group Medium Host Team 20 May 2026 Open Focus on guests who returned more than once
Review weak response guests 121–180 day inactive group Low Marketing Analyst 22 May 2026 Open Check whether offer value or message was weak
Contact selected hosted inactive guests Hosted inactive players High Assigned Hosts 21 May 2026 In progress Use approved CRM notes only
Review 180+ day test group Long inactive players Medium Marketing Manager 23 May 2026 Open Do not expand without better test result
Confirm food credit issues Redeemed food credit guests Low Rewards Desk / F&B 20 May 2026 Completed No major issues reported
Prepare next campaign adjustment All inactive groups High Marketing / Operations 24 May 2026 Open Segment by inactivity length

9. Department Pressure Review

Department Campaign Impact Pressure Level Issue Observed Follow-Up Action
Marketing Campaign list, offer setup, reminders Medium Some long-inactive players had weak response Segment list more tightly
Hosts Follow-up for selected returned guests Medium Hosted inactive list needed earlier Prepare host list before launch
Slots Increased weekend redemption activity Medium More questions during free play period Brief slot team before next launch
Rewards Desk Free play and food credit questions Medium Some guests unclear about redemption dates Improve offer wording
F&B Food credit redemption Low Manageable volume Share expected redemption count earlier
Finance Cost and redemption review Low No major issue Confirm final redemption totals
Compliance / Responsible Gambling Policy-safe review High No specific issue reported Continue official escalation process if concerns appear

10. Campaign Issues and Open Questions

Issue / Question Area Risk Level Notes Owner
Did some players return only to redeem free play? Play Quality Medium Short visits need separate review Marketing Analyst
Was the offer too broad for 180+ day inactive players? Targeting Medium Weak response suggests smaller test needed Marketing Manager
Did reminder timing improve response or only increase cost? Campaign Timing Low Compare first-wave and reminder-wave play Marketing Analyst
Were hosts given enough time to prepare? Host Follow-Up Medium Host list should be available before launch Host Manager
Were redemption rules clear enough? Rewards Desk Low Some guest questions reported Rewards Desk Manager
Should next campaign use different offers by inactive period? Campaign Design High Strongest recommendation for next test Marketing / Operations

11. Repeat or Adjust Decision

RECOMMENDED DECISION

12. Lessons Learned

Shorter inactivity groups responded better than long-inactive groups.
Visit count alone is not enough; play quality must be reviewed.
Some returned players redeemed the offer but had limited play.
Host follow-up should be prepared before campaign launch.
Reminder messages helped response but need cost comparison.
Future campaigns should separate 60–90, 91–120, and 121+ day inactive groups.
Long-inactive players should receive smaller tests before wider campaigns.
Rewards Desk and slot floor teams need clearer briefing before launch.
Campaign success should be compared with normal return behavior, not only raw response.

Human Review & Compliance Reminder

• This tool supports campaign review only. It does not make automated player decisions.
• It does not approve future offers, comps, free play, mailers, host actions, credit, restrictions, or exclusions.
• All campaign decisions require human review and approved casino procedures.
• Responsible gambling concerns must be escalated through official policy.
• Use approved casino information only. Do not include sensitive personal information.
• Keep notes factual, respectful, and business-related.
This application is for internal management support and does not replace official CRM, finance, or compliance systems.

14. Generated Reactivation Campaign Review Summary

Click "Generate Review Summary" above to create a polished management summary based on the current review data.